Our Blog result Equestrian Clothing
This summer, Wolf London proudly stepped into the heart of British equestrian culture, showcasing our signature style at two of the season's most prestigious events: The 'Cowdray Polo Gold Cup' and the 'Agria Royal International Horse Show' at the Hickstead show ground. From the refined energy of the polo fields to the grandeur of the show rings, we were thrilled to meet new customers, reconnect with loyal supporters, and see our timeless pieces embraced by riders, spectators, and style aficionados alike.
Celebrating Champions & Craftsmanship
At Cowdray, the 2025 Gold Cup was claimed by La Dolfina/Scone, whose precision and power in the ring echoed the elegance and discipline we admire in the sport, with a final score of 9-8 against Kazak. Meanwhile, Hickstead crowned Robert Whitaker as the winner of the King George V Gold Cup, a triumph that added yet another accolade to the 'Whitaker' name. These victories weren't just sporting milestones — they reflected the relentless determination and graft the competitors demonstrate to reach this advanced level.
Inside Hickstead: A World of Equestrian Excellence
The 'Royal International Horse Show' is a six-day celebration of equestrian sport, held at the iconic All England Jumping Course in West Sussex. Visitors are treated to world-class show jumping, including the Queen Elizabeth II Cup and Nations Cup, alongside showing classes, dressage and carriage driving. From the elegance of miniature horses to the drama of the Eventers' Challenge, Hickstead is the epitome of tradition, competition, and style, making it the perfect setting for Wolf London's refined aesthetic.
Polo & Timeless Style: A Natural Fit
Polo, with its roots in ancient Persia and its evolution into a sport of kings, embodies a legacy of grace, power, and prestige. Its heritage aligns seamlessly with Wolf London's design philosophy, where 'Classic, Signature and Timeless' pieces meet the epitome of luxury British style. We hand select and meticulously test all our materials to create pieces that feel both storied and modern, continuing to honour tradition while embracing contemporary elegance.
Work Ethos: Stand Design
When you start a brand, no one prepares you for the amount of work you have to put in, as rewarding as it may be. We have come a long way from just two pieces back in January 2024 to our very first stand at Beaufort Festival of Polo in June just 6 months later with our first 5 products on display. Fast forward to Cowdray Polo where we had 45 products on display, and a staggering 49 by the time we exhibited at Hickstead. This year saw us really elevate how we display our products and decorate the stand with new wooden boards, vintage trunks and country carpets.
What most people don't see is the effort that goes into unloading the lorry and carrying the wooden boards, carpets, products and tables out to create this look, often by yourself when you start a brand. But it makes everything worth it when we hear your love for the brand and see you leaving the stand with your Wolf London shopping bags. If starting this company has taught me anything, it's never give up and never settle for less than the best. I have loved every moment of this journey and cannot wait to tackle the exciting years ahead.
Regards, Andre Gardiner, Founder Wolf London.
A significant moment for any clothing brand as Wolf London attended Badminton International Horse Trials for the very first time in collaboration with the 'TreeHouse Sporting Colours' stand. During the event, we launched our latest collection of Cable Knits and brand new Tees, and met with Tom Rowland and Tom Bird Eventing. This annual event, known for its challenging cross-country and competitive spirit, was the ideal backdrop for showcasing our new summer styles.
We were incredibly proud to be supporters of Tom Rowland and Tom Bird, who were a pleasure to watch bounding round the rolling hills of Badminton Estate. We were thrilled to witness Tom Rowland finishing in an impressive 12th place, while Tom Bird completed his first ever Badminton and achieved a remarkable clear cross country round. We also had the pleasure of meeting so many new customers and reconnecting with old ones, and it was fantastic to see so many riders wearing our White Rowland Competition Breeches across the dressage, show jumping and cross country phases.
Latest Arrivals: Stylish Clothing for Summer at Badminton
As excitement filled the air, our new Cable Knits and Tees captured attention, designed with the active horse rider in mind but also to fit everyday lifestyle. We also introduced our ladies' riding tights in classic white and navy colourways, offering a four-way stretch for freedom of movement, along with brand new ladies' base layers of incredible quality. One standout piece was our mint green quarter zip, which turned heads on cross-country day — we swapped the metal toggle for a brown toggle, adding a different take to our beloved Minchinhampton Quarter Zip.
Meeting Riders and Shoppers at Badminton Horse Trials
Badminton is special for our founder, Andre Gardiner. After attending for the last 20 years to shop and watch the incredible talent of riders, being there as a vendor offered a unique perspective. We had the chance to chat with Tom Rowland and Tom Bird about more than just our brand — both shared valuable insights into their preparation for such a demanding competition, emphasising the importance of a tailored training regimen and mental readiness.
Exclusive Insights from Tom Rowland and Tom Bird
In our discussions, we learned about our ambassadors' favourite products. Tom Rowland praised the comfort and durability of our riding breeches, and how good the fit and flexibility is. Tom Bird picked our grey Alpha Breeches as his favourite item, and shared how he really wanted to work with the brand given the gap in men's riding clothing.
A Memorable Experience at Badminton
Being at Badminton this year was not just about launching over 25 new products; it was a celebration of community. Equestrian enthusiasts gathered from everywhere, creating a familial atmosphere. Watching riders tackle the challenging course highlighted the immense dedication required in equestrian sports, reflecting the commitment we put into our clothing line.
Looking Ahead: What's Next for Wolf London Clothing?
Reflecting on our experience at Badminton, we eagerly anticipate next year's event. Our presence at the Badminton Horse Trials is solidified, and we can't wait to return with even more innovative styles, including our new women's riding breeches. We invite you to explore our new summer collection and join us in celebrating the spirit of Badminton — a tribute to equestrian sports, style, and community.