• Brand Ambassadors
Wolf London Brand Ambassadors

Our Brand Ambassadors

Our Founder and Director Andre Gardiner, a keen equestrian rider himself, has focused on selecting brand ambassadors that align with our core values.

A horse rider on a brown horse jumps a wooden log obstacle in an outdoor equestrian event, with grassy hills and trees in the background.

Fin Marsden

Fin joined the Wolf Pack back in March 26 and we are delighted to support him on his journey.
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Based in Northumberland, the 22-year-old has quickly established himself as one of the sport's most exciting up-and coming riders, competing successfully up to 4* level with an impressive string of horses including Cooley Capri and SVS Zobolensky.

At his young age, Fin has already achieved many impressive results on the national and international stage, most recently finishing 9th in the U25 Championship at Bramham and his sights firmly set on the top levels of the sport. We're incredibly proud to support Fin on his journey and can't wait to follow his 2026 season.

A horse rider on a brown horse jumps a wooden obstacle over water during an equestrian event, with spectators watching from the sidelines.

Dr Kate Rowe

Kate is a determined 4* event rider aiming for big things this season but because she embodies what a true equestrian is about. Grit and determination has landed Kate's successes and she has an inspring story to tell! Kate had to train to become a dentist over many years and is still working to fund her future career as a top event rider.

Kate started riding at the age of 7, having non-horsey parents meant that she had to be keen and organised to show them that she could look after a pony, she attended her local pony clubs in Cornwall, where she grew up, and then started eventing in her late teens. During her degree and training, she rode and competed other people’s horses. Once qualified as a dentist, Kate bought her own 4 year old and then over the last couple of years, she has filled more of her stables.

Kate later moved into orthodontics and started her own company 'Smile Design', using Invisalign, whitening and composite bonding to improve smiles, covering 5 practices in Cornwall, Devon, Bath, Bristol and Gloucester. During Kate's journey, she was recognised as Best Young Dentist UK Finalist, and has the experience of a Diamond level Invisalign provider!

Kate runs a small yard near Tetbury with her 5 horses that she has produced, including her longstanding 4* horse, a 6yo, 5yo and two 4yos for this season. Kate's aim for this year is to to complete one or two 4*L formats and therefore gaining a 5* qualification. You can expect to see Kate at Blenheim and Millstreet.

Kate's journey shows true dedication to this sport and we are delighted to have Kate and her stunning horses as a part of the Wolf London Pack and wish her the very best this eventing season!

A white horse with a rider in black equestrian attire jumping a red, blue, and white show jumping fence in an outdoor arena with spectators in the background.

Tom Bird

Tom Bird is a 22 year old event rider. Riding horses has always been a massive part of my life, my mum evented to Advanced level and my parents now run a riding school in the Cotswolds. This is where the obsession started, to the point where the first sentence my mum rememebrs me saying was "mummy I want a pony please", and I've never really stopped loving it since!

It has been a journey filled with highs and lows but one I have enjoyed every step of and am looking forward to seeing what the future holds. Being First Reserve for the Pony Europeans on a pony I produced from scratch was a massive achievement and then to finish 3rd individually and part of the winning team at the National U18 championships in 2019 was another highlight.

The biggest achievement of my career though producing a horse from the hunt field to being 2nd in the U25 Championships at Bramham with the only Double Clear and then going on to be the Youngest competitor at Burghley and to complete just made the whole year one to remember! Long term I have the same aims as every young event rider, to win the Rolez Grandslam and to represent Team GB at the Olympics but for now I will keep working to be the best I can and see where that takes me.

Sadly Rebel Rhyme is out for this season but we still have exciting aims with Cowling Hot Gossip aiming for Bramham and then Burghley if he runs well there as well as some very exciting young horses coming through the levels and targetting the BYEH classes.

I'm very excited and honoured to be working with Wolf London. I know Andre has devoted a huge amount of time and resources to making his dream of creating high quality, men's clothing in the equine industry a reality and I think the products they have launched prove what an incredible job he has done. For years there has been a gap in the market and it is something that was really relevant and noticeable to me as a teenage boy growing up being conscious of what I was wearing and how it looked. I can safely say that I have never seen any men's equestrian clothing that compares to the quality or look of the Wolf London range and I can't wait to see what they develop next.

A horse rider in navy and white equestrian attire jumps a brown horse over a show jumping fence outdoors, with green trees and grass in the background and a white barrier displaying the word 'Andalucia'.

Joe Fernyhough

In the heart of Gloucestershire, Joe Fernyhough shines as a rising star in British showjumping. As the U25 National Champion and a standout on the Podium Potential Pathway Programme, his talent is undeniable. Not just a rider, Joe breeds and produces horses for the ring, with his homebreds dominating national circuits. As a coach, he shares his expertise, shaping the next generation of riders. Joe's journey is a testament to dedication and passion, inspiring riders worldwide.
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Horses are in the family so I have always been around them. Although as a child I wasn’t really interested, I used to go to shows when my Dad was competing, more under duress than anything else! Around the age of 11 I started riding properly on a 12.2 called Bob. I did do Pony club (Cotswold Vale) for a few years until I went more into competitive showjumping. By 14 I had a string of ponies (only 1 we owned ourselves which was my first 14.2 called Elvis). I got sent a large variety of ponies and suddenly my father no longer had a lorry to use at the weekends as I was away every weekend competing.
Mum was a top showing rider and between her and her former husband Robert they won every major title at HOYS and Royal International.

Dads showjumping career would be highly influential to me, he rode for GB on his first senior team at age 18 In Aachen and Oostende on a horse called Autumatic which his father bought as an unbroken 3yr old. Autumatic took him to the top, jumping top Nations Cup and Grand Prix, winning at Hickstead, 2nd in the Grand Prix of Europe in Aachen, Munich European Championships, and then being selected for the Montreal Olympics, where he rode Bouncer to jump the best team round for 4faults (there were no clears). He generally had horses that other people had had problems with or couldn’t ride, he didn’t have wealthy backers to buy him horses so the horses he rode at top level were either sent for a reason or they were horses he’d bought from young (such as Autumatic)

My best achievement is winning Nations cup team in Gorla (double clear). I was National U25 champion. I also came 4th 1.60 Gp Vejer with some of the world's best riders there

A young man and woman walking side-by-side on a gravel path outdoors. The man is wearing a navy blue hoodie with a crest on the left chest and 'WEL' on the sleeve, paired with dark blue jeans.

Jake Reynolds &Julia Selinger

Jake Reynolds, long time friend of WL founder currently owns Fivaleequestrian and is based with Joe Ferynough at their yard in Gloucestershire, who also is a part of the Calcourt Equestrian Team.

Jake started riding at a young age, learning to ride and backing young horses with John and Wendy Mastin, before taking over the business. Jake has big ambitions to be a international show jumper and he is working his way up through the classes.
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Julia Selinger, owner and social media influence of 'RideEveryStride' also is an experience Show Jumper, gaining most of her training in Germany where she lived for several years and Abu Dhabi.
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Julia has recently aquired a new horse and is currently working on building a relationship in order to take her horse up through the levels.

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