A significant moment for any clothing brand as Wolf London attended Badminton International Horse Trials for the very first time in collaboration with the 'TreeHouse Sporting Colours' stand. During the event, we launched our latest collection of Cable Knits and brand new Tees, and met with Tom Rowland and Tom Bird Eventing. This annual event, known for its challenging cross-country and competitive spirit, was the ideal backdrop for showcasing our new summer styles.
We were incredibly proud to be supporters of Tom Rowland and Tom Bird, who were a pleasure to watch bounding round the rolling hills of Badminton Estate. We were thrilled to witness Tom Rowland finishing in an impressive 12th place, while Tom Bird completed his first ever Badminton and achieved a remarkable clear cross country round. We also had the pleasure of meeting so many new customers and reconnecting with old ones, and it was fantastic to see so many riders wearing our White Rowland Competition Breeches across the dressage, show jumping and cross country phases.
Latest Arrivals: Stylish Clothing for Summer at Badminton
As excitement filled the air, our new Cable Knits and Tees captured attention, designed with the active horse rider in mind but also to fit everyday lifestyle. We also introduced our ladies' riding tights in classic white and navy colourways, offering a four-way stretch for freedom of movement, along with brand new ladies' base layers of incredible quality. One standout piece was our mint green quarter zip, which turned heads on cross-country day — we swapped the metal toggle for a brown toggle, adding a different take to our beloved Minchinhampton Quarter Zip.
Meeting Riders and Shoppers at Badminton Horse Trials
Badminton is special for our founder, Andre Gardiner. After attending for the last 20 years to shop and watch the incredible talent of riders, being there as a vendor offered a unique perspective. We had the chance to chat with Tom Rowland and Tom Bird about more than just our brand — both shared valuable insights into their preparation for such a demanding competition, emphasising the importance of a tailored training regimen and mental readiness.
Exclusive Insights from Tom Rowland and Tom Bird
In our discussions, we learned about our ambassadors' favourite products. Tom Rowland praised the comfort and durability of our riding breeches, and how good the fit and flexibility is. Tom Bird picked our grey Alpha Breeches as his favourite item, and shared how he really wanted to work with the brand given the gap in men's riding clothing.
A Memorable Experience at Badminton
Being at Badminton this year was not just about launching over 25 new products; it was a celebration of community. Equestrian enthusiasts gathered from everywhere, creating a familial atmosphere. Watching riders tackle the challenging course highlighted the immense dedication required in equestrian sports, reflecting the commitment we put into our clothing line.
Looking Ahead: What's Next for Wolf London Clothing?
Reflecting on our experience at Badminton, we eagerly anticipate next year's event. Our presence at the Badminton Horse Trials is solidified, and we can't wait to return with even more innovative styles, including our new women's riding breeches. We invite you to explore our new summer collection and join us in celebrating the spirit of Badminton — a tribute to equestrian sports, style, and community.