We would now like to officially introduce Tom Rowland as our sponsored brand ambassador! We wanted to pick someone close to our home and hearts, whose journey we had been following for a while, someone that would work with Wolf London and grow with us, knowing the struggles of obtaining quality products tailored to men in the equestrian industry.
We picked Tom not only because he is an incredible athlete, but also an inspirational role model and coach to so many, who encompasses and shares the values Wolf London is proud to uphold. Tom has ridden at 5 star events ten times now, three of which were at the famous Badminton Horse Trials. He aims to ride at Badminton on Dreamliner after qualifying at Blenheim Palace in 5th place, alongside KND Steel Pulse, whom Tom has had for almost nine years, and Quintilius, who is aiming for the German 5* Luhmühlen in June.
Tom Rowland: "Like Wolf London founder Andre Gardiner, I grew up in the Minchinhampton area of Gloucestershire. Local events such as Badminton and Gatcombe inspired me when I was young; to now be competing at these events as a regular face on the international 5* eventing circuit is a dream come true. The next step in my career is to push towards Team GB selection and world class results at the top end of 5* leaderboards. There has long been a gap in the market for quality, affordable, accessible men's equestrian clothing. Thank you, Wolf, for recognising and addressing this. Their products are comfortable, breathable and well fitted — essential when in the saddle."
Here at Wolf London, we are extremely proud to support Tom in his future career, supplying him with quality products to elevate his performance while riding and supporting him on his journey as we grow as a brand.
The Rationale Behind Our Debut Products
It was important for us at the very start of our venture to begin our product catalogue with garments that are genuinely useful and solve a problem. The products we have produced are the result of in-depth market research, our own experience and age-old requirements that the rider seeks. This is why we have created the Men's riding breeches and our signature unisex hoodie, priced realistically but reflecting the quality and longevity the products will offer.
The Men's Alpha Winter Riding Breeches
This was a simple need within the equestrian industry that was just not being fulfilled — you could not find a pair of men's breeches that meet the comfort, style, fit and aesthetic that most men require. That is why we invested in ensuring our breeches are warm using a fleece-lined leg and water-resistant coating, essential for the unpredictable British weather.
Durability was equally important — you cannot afford to be wearing tight and rigid leg wear when riding, especially when jumping fences or out on cross country, as restricted movement affects the rider's performance. This is why we created our breeches with 4-way elasticated stretch and Wolf patented silicone knee grip patches to allow better security within the saddle.
The Unisex Signature Hoodie
We had a clear vision for what the hoodie needed to meet — usable across all seasons, stylish but functional. This is why we created it with a weight of 460gsm, a soft inner lining, true body fit and elasticated cuffs, keeping you warm during chilly mornings and adding an extra layer during bitter winter mornings. We started with a dark navy base colour, tying in with our brand theme while being less likely to show dirt or grime from the yard.
Moving into 2024 and Beyond
We have an exciting year planned with new product launches. We are always open to constructive criticism and suggestions — if you would like to share any thoughts, our inbox info@wolflondon.com is the place to send them through!
Regards, Andre - Founder